How to set up your Exploding Discounts for better results
Set up high-converting flash discount campaigns that drive urgency and reward engaged shoppers. Follow these best practices to get the most out of your Exploding Discounts app.
🔧 Start with One Simple Campaign
Why: Starting small helps you see results faster and ensures smooth performance.
How:
- Choose one trigger (e.g., time on site > 2 minutes)
- Set a modest discount (e.g., 10% off or free shipping)
đź’ˇ Tip: Monitor performance for a few days before launching more campaigns.
🧠Match the Trigger to the Shopper's Intent
Why: Showing the right offer to the right visitor increases relevance and conversions.
Suggested Trigger Strategies:
- Time on site: Great for hesitant browsers
- Page views: Ideal for engaged, curious shoppers
- Specific product viewed: Use for bestsellers or clearance items
đź’ˇ Tip: Start with time-based triggers, then layer in page views or product-specific logic once you're comfortable.
🎯 Keep Discounts Exclusive but Not Overwhelming
Why: Flash discounts should feel special, not like your whole store is on sale.
How:
- Avoid stacking with storewide or permanent discounts
- Use strong but simple offers (e.g., “10% off this product for the next 10 minutes”)
đź’ˇ Tip: Test a few different offers (e.g., percentage vs. free shipping) to see what your audience responds to.
đź“Š Keep an eye on Analytics to Measure Success
Why: Data tells you what’s working and what to improve.
What to track:
- Campaign impressions
- Discount redemption rate
- Conversion rate after trigger
- Top-performing triggers or products
💡 Tip: Use this data to fine-tune campaigns weekly. Stop what’s underperforming and scale what’s converting.
🧼 Maintain a Clean Discount Strategy
Why: Too many overlapping discounts confuse shoppers and hurt your brand.
How:
- Use Exploding Discount campaigns during non-promotional periods
- Avoid running flash discounts during major sales unless they're product-specific
- Clearly label your flash offer as exclusive and limited
💡 Tip: Treat flash discounts like a VIP offer—timed, targeted, and temporary.